Last Updated: May 2026

Arterior (“we,” “us,” or “our”), a partnership firm, is dedicated to protecting your privacy. This policy explains how we collect, use, and protect your personal information when you use our website, www.whipandwick.com, our mobile application, or any of our products and services (“Arterior Services”).

We may update this policy periodically. Changes take effect as soon as they are posted on this page.

1. Legal Compliance

This Privacy Policy is published in accordance with:

• Section 43A of the Information Technology Act, 2000.
• Regulation 4 of the IT (Reasonable Security Practices and Sensitive Personal Information) Rules, 2011.
• Regulation 3(1) of the IT (Intermediaries Guidelines) Rules, 2011.

2. Information We Collect

Depending on how you interact with Arterior Services, we may collect:

• Contact Details: Your name, shipping address, phone number, and email address.
• Third-Party Data: Information from social media accounts if you choose to link them to your Arterior account.
• Technical Data: Your IP address, device type, operating system, browser type, location, and browsing history (the URLs you visited before and after our site).
• Mobile Info: Data from your smartphone as permitted by app store policies.

3. How We Use Your Information

We use your data to provide a seamless shopping experience, specifically to:

• Process orders and provide customer support.
• Verify your identity and prevent fraudulent or illegal activities.
• Improve our website design and product range based on your browsing patterns.
• Communicate important account updates or changes to our terms.
• Send marketing offers, news, and promotions (based on your preferences).
• Troubleshoot technical issues and optimize site performance.

4. How We Share Your Information

We do not sell your personal information. We only share data in the following circumstances:

• Service Providers: With trusted third parties who help us operate our business (e.g., shipping partners, payment gateways, and technical analysts).
• Legal Necessity: When required by law, government request, or to protect the safety and rights of Arterior and its users.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.
• Anonymized Data: We may share aggregated, non-identifiable information with partners for research or marketing.

5. Cookies & Tracking Technologies

We use cookies and web beacons to recognize you when you return to our site and to understand how you interact with our content.

• Purpose: These tools help us personalize your experience and prevent fraud.
• Third Parties: Our partners may use cookies to provide analytics or serve relevant advertisements.
• Social Media: Features like the "Like" button may collect your IP address and set cookies to function properly.
• Control: You can disable cookies in your browser settings, though some parts of our site may not function correctly as a result.

6. Security, Access & Choice

• Security: We use physical and electronic safeguards to protect your data. We may request proof of identity before disclosing personal information to you.
• Opt-Out: You can unsubscribe from promotional emails at any time using the link at the bottom of our emails or by contacting connect@whipandwick.com.
• Updating Info: You can update your personal details or request to close your account by logging in or emailing us. We retain data as long as necessary to fulfill legal and business obligations.

7. Additional Information

• Children’s Privacy: We do not knowingly collect information from children under the age of 13.
• Referrals: If you refer a friend, we use their info only to send a one-time invitation. They can request removal of their data at any time.
• Public Forums: Information shared on our blogs or community forums is public. Please exercise caution when posting personal details.

Contact Us

If you have any questions regarding this policy, please reach out to us at connect@whipandwick.com.